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Headquartered in Holland, MI, Whittaker Associates has assisted over 120 economic organizations across 35 US states and three provinces in Canada. Their B2B services have assisted companies in industries such as construction and engineering, office furniture, outsourcing services and logistics. One of Whittaker Associates’ distinguishing features as a firm is their historic use of technology to enhance their capabilities and create value for clients. Since their establishment in 1987, they have adapted to advances in data analytics and tracking technology, which they have employed to generate better leads and solve inefficiencies found in partner organizations.

“PitchBook helps us to see the flow of capital into emerging spaces and the companies in these spaces. By tracking the investments that venture capital and private equity firms are making, we gain insight into ‘what’s next’.”

—Dean Whittaker, Founder, CEO and President, Whittaker Associates

 

Better data, better performance

A central element of Whittaker Associates’ market research is their proprietary predictive analytic model, which uses PitchBook data to anticipate market activity and demand. Staying up to date on shifts within companies, their industry and surrounding environment is important to the success of this model, which is why it greatly benefits from comprehensive and current data.

“[PitchBook] provides visibility into those areas of the economy that are receiving funding and therefore most likely to grow in employment and capital expenditures.”

—Dean Whittaker, Founder, CEO and President

The predictive analytic model plays an important role in many of the services Whittaker Associates provides to clients. For example, it is credited with reducing inefficiencies in client marketing efforts, by narrowing the scope of potential customers and prioritizing B2B business opportunities. With better data, Whittaker Associates is also able to help clients find more business opportunities, determine the best prospects to dedicate resources to and better understand their target industry.

Platform-driven advantage

Using the PitchBook platform has facilitated Whittaker Associates’ client interactions and sped up the process of responding to their queries. Using features like the keyword search, location filter and the ability to narrow down results to a specific timeframe, Whittaker Associates was able to source a quantum computing company for a major university. After limiting their search to quantum computing in the US, they were able to check the leadership teams of the companies that matched their criteria, found executives that attended the university in question and were able to connect their client to them.

Another instance in which Whittaker Associates leveraged the platform was to source tenants for an aviation industrial park. Using the emerging sector map, they were able to pinpoint specific sectors within the aerospace and aviation vertical that were seeing support from private equity and venture capital. From there, they were able to gauge the type of companies that may be interested in renting the space or what upcoming aviation startups might be worth targeting.

“We are currently in the process of research conducting further research on these firms to identify other trigger events such as changes in leadership, changes in ownership, increases in employment and sales. All of the data will go into our predictive analytic matrix that allows us to use our proprietary algorithm to rank these targeted business opportunities by probability of success."

—Dean Whittaker, Founder, CEO and President
 

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